CRM (Customer Relationship Management) are instrumental in maintaining multiple client relationships while acquiring new ones, with ease and efficiency. CRMs enable agents who deal with any form of client interaction or lead generation (telemarketing, collections, customer support, helpdesk etc) to access information from an information repository (database), update it or just modify it using some form of text or GUI-based interface.
One of the biggest problems for any agent is the steep learning curve to operate a new interface. Moreover, if a relatively simple operation requires going through endless menus, click buttons or pages, it has impact on productivity. User-friendliness and ease-of-access define the usability of any CRM. For any CRM, more than 80% of the operations should be executable with at most three clicks, and any other complex operation should not require more than 5 clicks. With the ever-changing and ever-expanding requirements of your customers, you need to track comprehensive data ranging from lead generation, all the way to sale closure, with post-sales activity, account management, customer service and everything else in between.
With Drishti's CRM, you can be certain that your agents will be able to access information and serve customers faster without compromising on service quality. The dialer interface is most simple and straightforward for any agent and allows easy lead management, tracking and status updates. The IVR designer is an extremely user-friendly GUI-based tool that allows you to create complete call flows for a great customer experience. You can also manage your reports and voice records easily with a wide range of functions at your disposal. You can view live activity, access statistical data and access reports online.
While our CRM is robust, it is also flexible in terms of operation and deployment. It can be integrated with any third-party database, CRM or tool for smooth and seamless functioning. The CRM builder allows you to configure custom capabilities as your requirements change over time. We believe that a CRM should be designed keeping in mind the specific requirements of your organization, not the other way round, and this philosophy has driven us to create one which caters to your current needs and allows you to incorporate new functionality in the future.
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How does it benefit you?
Strong integration - With strong integration to Predictive Dialer, ACD, Voice Logger, IVR, and Reporting, you can avail comprehensive functionality for your outbound, inbound or blended processes. You can manage data easily on multiple campaigns, leads and processes effortlessly.
Robust management - Whether it is management for sales force, processes, orders, or opportunities, our CRM solutions will empower you to track all that meaningful information in an organized manner.
Marketing and Sales functions - Whether it is creation of lists, campaigns, workgroups or tracking information regarding processes, campaigns, or workforce, you can achieve near-perfect efficiency. With tight database integration, you can search through information effortlessly, and pull up records within seconds for better service delivery.
High configurability - Our CRM allows you to configure and customize the information so that you can manage it better with a single, unified interface. Your call flows, agent scripts, reports can be created and modified as per your specific requirements. Track marketing data with customizable reports and voice records to increase profitability of your campaigns.
Telephony controls - With call features such as conferencing, transfer, hold, hang-up you can dispose calls in a swift and efficient fashion. Reduce your average customer interaction time and look-up information regarding customers with a touch of a button.
Telephony controls - With call features such as conferencing, transfer, hold, hang-up you can dispose calls in a swift and efficient fashion. Reduce your average customer interaction time and look-up information regarding customers with a touch of a button.
Integrated multimedia capabilities - The integrated multimedia features (SMS, E-Mail, FAX) allow you to send E-mails to prospects and customers starting with lead generation, through service and post-sales, thereby ensuring highest customer satisfaction levels. You can set automatic triggers and alerts for E-mails, events, transactions, and enable E-mail and SMS auto-response.
Online monitoring and reporting - The CRM allows you to access vital information online regarding agent status, process efficiency, performance management in real time, and create comprehensive reports (over 200 customizable reports) using DACX™-Manager. Whether you have a centralized or distributed agent workforce, you can manage it efficiently from any corner of the world.
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I cannot say enough about our positive experience with Drishti and their DACX Suite of products. They confirmed to our exact needs and provided us an unsurpassed level of support. 
